Successful expansion with lead generation

The motto of go-models is: anyone can become a model. go-models is a platform in Europe where models can network with companies, advertising agencies or photographers.

What is a lead generation campaign? We at page 84 developed such a campaign for go-models. This is a campaign that generates a registration with one click. Therefore, a click leads to a newsletter, a competition or, as in the case of go-models, to a paid membership.

Our campaign ran on Facebook and Instagram with the target group “young women” and “fitness models”. The test market was Austria. A click on the Facebook or Instagram ad led to registration page. 

We then expanded the campaign to the entire German-speaking area.  Our lead generation campaign is now running with the expansion of go-models in the UK and Ireland as well.

Other countries in Europe such as France, Belgium, the Netherlands and Italy will follow in 2020. The jump across the Atlantic to the USA is also imminent at the end of the year.